It is possible to append a countdown clock to countdown to an end time based on the time of send or another variable.

Example 1: Show an offer valid for 48 hours from email send time
Example 2: Show an offer valid for 30 days based on time of signup

Create a clock template and countdown Tag as usual – give the clock any end date in the future.


 Rearrange the tag in the following format:

Add the merge code from your ESP to populate the tag, the following date formats are accepted:


e.g. time of send =

Then add the number of hours required to the end of the Tag e.g.

Here’s an example of a post send Tag:

Tip: if you use a date stamp and not a time stamp, the clock will count down from midnight on the specific date merged.