Here are some use cases for the Kickdynamic Rule Bulder.

Use Case 1: Image Swap

One of the most popular uses of the rule builder is to display certain images depending on the time that an email is opened. For example, you may wish to display a countdown timer counting down to the end of a offer. Once the offer has expired, they may wish to display a different image instead of the countdown timer. Here's an example:

Here’s how the rule would look in the Kickdynamic UI:

Setup Process:

1) Create timer template
2) Create timer campaign
3) Build rule. Set the image to change at the same time as the timer expires.
 
The timer campaign created will automatically be visible upon selecting ‘Countdown Clock’ in the action editor.


Use Case 2: Nearest Store & International Delivery Messages

Use the rule builder to tailor content based on location at open. For example, a retailer may wish to display a nearest store map with pins over to those opening an email close to a store. However, for those opening the email without a store within a pre-determined radius, show a message about online delivery options. Showing delivery information to those that are not close to a store is more relevant and encourages them to shop online.

If you are a UK retailer, but sell internationally online, you could tailor the nearest store message for a global audience based on location of open to show nearest stores pins, we deliver to your country, or if you don’t, display a message asking the recipient to vote for delivery to their country!

Here’s a working example of how this could be setup for a UK-based retailer with a presence in New York:

  • If country is UK OR GEO-fence is 10k from NYC then show pins of nearest stores over a map (nearest store widget).
  • If country is Austria OR France OR Spain OR South Africa then show "We deliver message”
  • If continent is REST then show "We don't delivery, yet. Please vote for delivery”
  • If anything else (default) then show default image.

Top Tip: If you want to hide this section of the email for those that don't meet the rule criteria, you could upload a 1x1 gif. This would effectively hide this section of the email for anybody who sees the default.

Use Case 3: Combining Contitions - Gender and Temperature

It is possible to combine the conditions together. For example, it is possible to display a hero image based on gender preference and temperature at open.

Here’s a working example of how this could be setup:

  • If Temp C is lower than or = to 15 AND String Parameter g = Female then show "Cold Women's hero image"
  • If Temp C is lower than or = to 15 AND String Parameter g = Male then show "Cold Men's hero image"
  • If Temp C is higher 15 AND String Parameter g = Female then show "Hot Women's hero image"
  • If Temp C is higher 15 AND String Parameter g = Male then show "Hot
  • Men's hero image"